Quick question: What do you do?
Now, say the answer… out loud, quickly.

Whether you are an Art Consultant, a Sculptor, a Critic, a PR Expert, or a Conceptual Artist, you need to be able to tell people what you do when they ask (please note, “I am an Art Consultant” is not enough.) In most situations, you have about 30 seconds to sell whoever you’re talking to on who you are, what you do, and why you’re unique. The “Elevator Pitch” is Business 101, and it applies to the Art World, too. If you’re a consultant, you need to sell your services. If you’re a writer, you need to sell your voice. If you’re an artist, you need to sell your practice.

So, you should write one. Do it now. Learn it. Use it.

Look up “Elevator Pitch” online and you will get a lot of different forms and…