ASC at Open City, YBCA

Open City / Art City : Art and Ideas Festivalecard copy
Sat, Oct 4, 11 AM – 9 PM • FREE with RSVP

More info:

Join us at this action- and info-packed all-day event at YBCA. ASC is part of this cornucopia of panels and performances: Founder Rhiannon Evans MacFadyen hosts a panel on creative business models in the arts and performances by ASC members Tim Roseborough and Jason Wyman will be presented in the museum!

About Our Panel

Artful Models: Creative Solutions to Our Changing Industry (2pm)
Moderated by Rhiannon MacFadyen, Founder/Director, A Simple Collective

Artists are tinkerers, rebuilders, inverters, and the do-it-yourselfers. Historically, artists have also been socioeconomic “canaries”—the first (vocal) casualties of financial and political wind-shifts. As our economies and communities change, and we continue to hemorrhage local artists, beloved nonprofits, and established galleries, creative “artrepreneurs” are finding new models to keep the industry, and their vision, thriving. We’ll ask some of these nimble innovators about their view of the current climate and what they’re doing to create solutions to our art-world problems.


Rhiannon Evans MacFadyen – A Simple Collective + ASC Projects – An experiment in hybrid gallery models

YBCA_RhiannonRhiannon Evans MacFadyen is a curator and project-based artist. A San Francisco native, having over 15 years of in-depth experience in the arts, including 10+ years in the commercial gallery world and a number of years with Bay Area folkloric performance companies, Rhiannon has recently focused on projects that push boundaries of scale, scope, medium, venue, and content. In 2013 she founded A Simple Collective: an organization dedicated to fostering creative independence for professionals, and professional independence for creatives, and ASC Projects: an experimental project space in the Mission. Deeply involved with several community-building and cultural organizations, she is on the Advisory Board for the (Women’s Environmental Artist Directory and Curatorial Committee for Root Division. [ ]

Dorothy Santos – Grey Area Foundation –  A new theater and artist incubator

YBCA_DorothyDorothy Santos is a writer and editor whose research areas include computational aesthetics, programming, coding, open source culture and their effects on contemporary art. Born and raised in San Francisco, California, she holds Bachelor’s degrees in Philosophy and Psychology from the University of San Francisco, and received her Master’s degree in Visual and Critical Studies at the California College of the Arts. She currently serves as an editor for the New Asterisk magazine, Hyphen, and The Civic Beat. Her work appears in Hyperallergic, Art21, Art Practical, Creative Applications Network, Daily Serving, Planting Rice, and Stretcher. She has lectured and spoken at the de Young Museum, San Francisco Art Institute, Yerba Buena Center for the Arts, and ZERO1: The Art and Technology Network. She serves as a board member for the SOMArts Cultural Center and works at Gray Area Arts and Technology Theater as the Community and Grants Manager. [ ]

Tim Roseborough – Artist – “Meta-Practice”, art through marketing/marketing through art

Tim Roseborough is a digital artist and musician living and working in San Francisco, California. His artwork and exhibitions can be seen in numerous publications, including Artforum, Art In America, ARTnews,, the San Francisco Chronicle, SF Arts Monthly, Art Practical, the SF Examiner, and the San Francisco Bay Guardian. He has performed and shown at the de Young Museum, San Francisco Museum of Modern Art, the 2012 and 2010 ZERO1 New Media Biennials, SOMArts, Pro Arts, Root Division, Performance Art Institute, Artexpo New York, SCOPE NY, New Art Center in New York, The Garage, Yerba Buena Night art festival, and Catharine Clark Gallery in San Francisco. [ ]

Danielle Siembieda-Gribben – Art Practitioner – The Art Inspector, from performance to practice

ybca_DanielleDanielle Siembieda is an art service provider and creative entrepreneur in the San Francisco Bay Area. She works at the intersection of Social Practice, Institutional Critique, Intervention and New Media. Most of her work includes an emphasis on the environment and technology. Her most recent project, “The Art Inspector” began in 2009 as a method to reduce the carbon footprint of art. This project has been funded Silicon Valley Energy Watch to conduct energy assessments on artist studios and take them through an eco-art makeover. She has been an artist in residence at the TechShop SJ where she create a body of work around cyborg politics and the anthropocene. Some of her other roles include being a board member of the Women’s Environmental Art Directory; art consultant to the San Francisco Department of the Environment, and outreach coordinator for CODAME Art + Tech. Siembieda has a MFA in Digital Media Art at San Jose State Universty at the CADRE Laboratory for New Media with a focus on green technologies, sustainable materials. [ ] [ ]

Noah Weinstein – Autodesk – Artist residency as symbiotic model for supporting artists while building technology

YBCA_NoahNoah Weinstein is the Senior Creative Programs Manager for Autodesk. He founded, and now runs the Artist in Residence Program, Creative Programs Department, and Workshop at Pier 9.  Before creating Pier 9, Noah worked in the community management, editorial and content production departments of  He tries to get away at least some part of every year to explore interesting projects as the Director of SF Media Labs, or the Wild and Scenic rivers of the west as a professional white water rafting guide.  His passion is to gather expansive social and physical resources in a squirrel like manner to create an environment where diverse communities of artists, makers and engineers can explore, research, and bring their dreams to life. [ ]

About Open City

Yerba Buena Center for the Arts (YBCA) — the Bay Area’s premier center or the arts and innovation — and The Institute for the Future (IFTF) are partnering up to engage the public through a creative and generative weekend that looks at how we transform worlds’ cities to be more open, creative, and inclusive. The weekend consists of IFTF’s Maker Cities’ Conference (October 3) and the Open City/Art City Festival (Oct. 4). Through a vibrant mix of art installations, speakers, participatory activities, performances, music, food, and play, IFTF and YBCA invite the Bay Area community to imagine how we can create together a city that is culturally rich, diverse and puts art at the center.

The Open City/Art City Festival seeks to leverage the essential role we all play in the civic life of the future, and to explore the infrastructures needed within cities locally and globally to enable access to artistic exploration.

This will be a unique opportunity to interact and connect with some of the most progressive leaders in the Bay Area who are on the forefront of socially engaged enterprises in the fields of art, public sector and technology. Join us in uniting our diverse communities together to help frame generative dialogue, identify opportunities for collaboration, community engagement, collaborative design of our public spaces, and inclusive, citizen-centered city models.

We are truly excited to help foster new, resilient connections in the community and facilitate mutually beneficial relationships across disciplines and industries in the Bay Area.







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